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Aren't meal-kits just plain expensive, compared to shopping at a local grocery store?
by madengr 9y ago
Aren't meal-kits just plain expensive, compared to shopping at a local grocery store?
- blacksmith_tb 9y agoI don't think they are interested in competing on price, the value proposition is that they save you time, and the effort of meal planning. But they are pitching themselves as cheaper than eating out, and with at least the illusion the food is healthier (plus a pinch of the IKEA effect since you cooked it yourself).
- metalliqaz 9y agoI've used Blue Apron. They don't save any time at all. What I saved in shopping I lost in meal prep. I quickly went back to the prepped food at my local grocery store, which is also much cheaper. People who really wish to trade money for time would just eat at restaurants.
- DoubleCribble 9y agoPeople initially subscribe for lots of reasons but long term subscribers may see the value proposition as this: More expensive in cash cost, less expensive in opportunity cost.
- gautamnarula 9y agoAn even better question is why don't many grocery stores offer Blue Apron style meal kits? They could offer it much cheaper (while still getting better margins on them compared to regular groceries) and have them available for pickup. If they were able to bring the cost to $3-5 a meal (which seems doable) I'd use them all the time.