It indicates that a competitor Blue Apron can't hope to compete with is ready to compete. Amazon has everything to hit the ground running and more, and with eve

It indicates that a competitor Blue Apron can't hope to compete with is ready to compete. Amazon has everything to hit the ground running and more, and with everyone knowing Blue Apron is bleeding to get customers, it means that investors aren't going to be throwing money their way. With Echo being as popular as it is, it's a natural addition to the Echo Ecosystem; undoubtedly Alexa is about to become the world's best sous chef. As has been pointed out, Blue Apron fails to mark its territory in any meaningful way and only had power from first movers advantage. That power is gone now.