I think that's a fair statement, in that as an example here is literally a meal kit from Amazon: http://a.co/1oWOQcG http://a.co/1oWOQcG But branding goes a l

I think that's a fair statement, in that as an example here is literally a meal kit from Amazon: http://a.co/1oWOQcG http://a.co/1oWOQcG But branding goes a long way, and they'll undoubtedly position this differently than the above.