As someone who has used and enjoyed meal kits (Good Eggs, not Blue Apron), I don't think this is a slam dunk for Amazon. Meal kits are a lot more than recipes a

As someone who has used and enjoyed meal kits (Good Eggs, not Blue Apron), I don't think this is a slam dunk for Amazon. Meal kits are a lot more than recipes and portioning. I have 2 small kids so meal planning is hard to do consistently. I can whip up a chicken breast and veggie, but what I get from Good Eggs is seasonal recipes and fresh produce sourced directly from local farmers PLUS prepared elements including marinated meat and sauces. So when I cook a meal kit I'm getting a much better meal (more like a dinner party meal) for about the same effort as a barebones meal I would make otherwise. I have used Instacart and bought prepared stuff from Whole Foods, and there just isn't a comparison. In SF, I often get or see old/bruised produce in Whole Foods which used to be consistently good.