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Well the argument I've heard (but I don't know if it's true or not) is the cultural expectation of covering up BO was invented by marketing. That BO is is disag
by Sleeep 9y ago
Well the argument I've heard (but I don't know if it's true or not) is the cultural expectation of covering up BO was invented by marketing. That BO is is disagreeable and something that needs to be covered rather than just a natural part of life was what was "invented" by marketing.
You took at face value that BO is bad, but that's a cultural expectation, not something "natural" or inherit of humanity. Some other cultures probably don't find "body odor" to be objectionable.
- seanwilson 9y agoInteresting point but do you not find most kinds of ads to be fairly harmless though? Ads for food delivery services, mattresses, shaving, website hosts, soft drinks etc. I do find the example of ads turning body odour into a profitable problem compelling but this seems like a very exceptional example that doesn't happen often. I think focusing on the worst most deceitful and manipulative examples in history isn't a good way to evaluate the overall merits of something.
- KozmoNau7 9y agoPeople also used to empty their chamberpots into the streets, and didn't find the odor particularly objectionable, because it was just "part of life".