Here's a reference to what was actually passed, which confirms your statement: https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/600733/

Here's a reference to what was actually passed, which confirms your statement: https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/600733/Draft_Guidance_to_the_Age_Verification_Regulator_March_2017__1_.pdf https://www.gov.uk/government/uploads/system/uploads/attachm... In section 2.1, "All providers of online pornography, who are making available pornographic material to persons in the United Kingdom on a commercial basis, will be required to comply with the age-verification requirement​." So advertising funded sites fall outside the remit.