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Why I bought your software
- mijustin 9y agoI was trying to honestly describe the emotional battle I had inside of me as I made the purchase. Not all my thoughts were rational; but I think that's the point! Customers aren't as rational as we think they are. If we're trying to optimize for people buying we need to assuage their emotional needs as well as their functional requirements.
- danresf 9y agoGreat article!!! And the follow up video, even better.
- bhufford 9y agoAgreed.
- shime 9y agoGreat article! Thanks for sharing!