Anyone can say they were too early to market as the main reason for their failure. The idea of hailing cabs electronically is not new. A confluence of factors

Anyone can say they were too early to market as the main reason for their failure. The idea of hailing cabs electronically is not new. A confluence of factors helped Uber figure out how the idea could work, in hindsight. > "The idea of using black cars never occurred to us, so Travis gets props for that." lisper is right: using blacks cars was a much better strategy than trying to negotiate with local cabs in trying to gain traction