I think there is real damage though, if you let someone advertise 'unlimited' but not deliver. If my alternative service had a much more reasonable offering wi

I think there is real damage though, if you let someone advertise 'unlimited' but not deliver. If my alternative service had a much more reasonable offering with a high limit, that 95% of both companies users data would fit in I'm going to get screwed because I refuse to lie and call it unlimited.