What would work for marketing if you can't compete on the raw number game is framing the amount - like Apple did with "1000 songs in your pocket". If you want

What would work for marketing if you can't compete on the raw number game is framing the amount - like Apple did with "1000 songs in your pocket". If you want to design a cap - Goog probably has an idea of the kinds of file people store (whether it's pics or docs or videos or sheets etc...), pick a number of those that's impressive and is just lower than what your 10% power users has, and then use that to influence the package size. 2TB of files can easily be turned into "half a million photos" or like their previous ad campaigns, show how it can store every photo from birth to university for your kid or something. Or a love letter every day from first date to goodbye. If you can't compete on the number, don't compete on the number.