Excellent explanation and I see the logic behind your decision; however, I don't think its all-encompassing for every iPhone developer: 1) I personally never h

Excellent explanation and I see the logic behind your decision; however, I don't think its all-encompassing for every iPhone developer: 1) I personally never had any success reaching out to bloggers. Maybe it was because my apps weren't innovative enough or I didn't have the right connections but I always felt that the time I wasted reaching out to bloggers could have been better spent elsewhere. If you are successful reaching out to bloggers then more power to you! 2) While I agree that this gives you more control and in fact might be very good for user testing... some people simply don't enjoy this type of tactic or have the time. Some people would rather spend time answering support e-mails and developing new apps and products, its just kind of their style. This is where my product comes in. Also the testimonial idea I think is worth pursuing and I will be looking for a perfect subject tonight. :)