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> Take the latest Google phone ad: it consists basically 99% of people doing (arguably) interesting things. It barely tells one what the product is and why it's
by dsacco 9y ago
> Take the latest Google phone ad: it consists basically 99% of people doing (arguably) interesting things. It barely tells one what the product is and why it's useful. That's what ads are nowadays, attempts at emotional manipulation.
As a counterpoint: if you consider that emotional manipulation, then there are many people (myself included) who enjoy being emotionally manipulated. I often consciously choose to "reward" ads that captured my attention in the first 3 seconds by not scrolling by or skipping them, and letting them get their full impression on me. Good on them for being interesting.
I rather like feeling connected to the brands I enjoy.
- icebraining 9y agoGreat! So you wouldn't mind deliberately searching for and accessing such ads, much like everyone else does for the content they enjoy, right?
- apetresc 9y agoNo, that would be a waste of time. I'd rather just watch it as a form of payment for the thousands-of-dollars-worth of free services I access every day.
- dsacco 9y agoThat's a weird cognitive jump. On the one hand, to answer your direct charge - I absolutely don't mind seeking out and accessing some ads (I've gone to some brands' website or YouTube channel - such as Old Spice - just to watch their ads before, and I've sought out Superbowl ads to rewatch because they're funny). On the other hand, as a dialectic note, I find your reasoning to be strange and fallacious (specifically, a fallacy of excluded middle or false dilemma). I don't see any reason why someone must be compelled to seek out things they enjoy instead of enjoying them passively. Phrased another way, it is possible to enjoy things as a passive exercise when they would become tedious or unenjoyable as an active exercise. You don't seem to acknowledge this possibility.
- icebraining 9y agoI absolutely don't mind seeking out and accessing some ads I wasn't doubting you. So do I. I don't see any reason why someone must be compelled to seek out things they enjoy instead of enjoying them passively. Let me guess, you're one of those guys listening to loud music on the bus that everybody despises? In order for you to enjoy content without making any active effort, everyone else must be forced to watch it too. Imposing costs on everyone for a slight personal convenience is generally regarded as anti-social behavior. Phrased another way, it is possible to enjoy things as a passive exercise when they would become tedious or unenjoyable as an active exercise. You don't seem to acknowledge this possibility. I didn't, because that's besides my point.
- kevin_thibedeau 9y ago> I rather like feeling connected to the brands I enjoy. How does that enrich your life?
- dsacco 9y ago> How does that enrich your life? I don't know, that's kind of a heavy question for what feels like minutia to me. I don't really ask myself if every single thing I enjoy explicitly enriches my life.