> And if you somehow figure out that Samsung's products have a tendency to catch fire, Coca Cola will get you. And if you figure out that Coke is sugary crap, o

> And if you somehow figure out that Samsung's products have a tendency to catch fire, Coca Cola will get you. And if you figure out that Coke is sugary crap, one of the other tens of thousands of products will get you. Will get you in what way? Is a soft drink purchase really that important? > Because you're probably not applying critical thinking skills to pick your toilet paper, detergent, dog food, toothbrushes, light bulbs and so on and you're not doing that non stop. I read customer reviews, industry reviews, nutrition information, cost per volume etc. for important purchases. Is it really a huge deal that you might buy one similarly priced soft drink over another because you're more aware of the brand? I'm not saying I'm completely immune to some amount of influence but good ads and brand awareness is not going to make me spend a lot more money than I would have done otherwise.