4 ms·
It's PIMM (pre-Internet marketing mindset). Execs or Companies with PIMM have trouble adjusting to the concept that transparency is now often the best way to b
by WhitneyLand 9y ago
It's PIMM (pre-Internet marketing mindset).
Execs or Companies with PIMM have trouble adjusting to the concept that transparency is now often the best way to build trust and strong customer connections to a product, service, company.
They don't realize even when they are wrong or make mistake transparency can still come out ahead.
They don't realize that if you are trying to for example, sell a TV, creating expensive, buzzword laden, high production value marcom, might not be as effective as having a couple of employee subject matter experts make videos for youtube and provide unvarnished, useful information.
- notahacker 9y agoI'd say the opposite: claiming to be #1 even if you were set up yesterday (and - something of a tangent - striving to be #1 more than striving to be profitable) is the defining paradigm of the internet marketing era. In the pre-internet marketing era you actually had a well established #1 job board for each vertical at the back of a printed trade publication full of expensively-created content to try to build customer connections to classified advertising. In the internet marketing era, people that want jobs Google $industry jobs and find a whole bunch of established or brand new identikit job boards often syndicating the same job ads paid for by the same central supplier, each claiming to be #1 (or "the best" or "biggest choice" or similar) because their metrics suggest making such boasts increases search clickthroughs and return visits.