This seems to be part of my problem. In order to get the ball rolling I need some iPhone app developers to buy into the service. My family network doesn't have

This seems to be part of my problem. In order to get the ball rolling I need some iPhone app developers to buy into the service. My family network doesn't have any developers, although I know 1 or 2 friends who might be interested. I definitely plan to leverage my friends/family network to get users; however, this seems to be after the stage of getting the first 10 dev customers.