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> McKinsey does have a pretty good understanding of where enterprises are investing time and money for strategic initiatives. Isn't this just looking at invest
by denzil_correa 9y ago
> McKinsey does have a pretty good understanding of where enterprises are investing time and money for strategic initiatives.
Isn't this just looking at investments in different areas and compiling a table?
- ghaff 9y agoWell, yes. It's just pulling data together from a bunch of different sources and interpreting it, talking to people, putting together case studies, presenting it in a fairly concise format, etc. Certainly other firms are capable of doing something similar but it's not as if this sort of information is readily available from a single source to just turn into a table.
- denzil_correa 9y agoWhat exactly are the interpretations beyond the obvious here?
- ghaff 9y agoFor researcher and practitioners in the field? Probably not a lot. Although researchers may not have a lot of understanding about how the tech is actually being used. For the execs who are McKinsey clients or potential clients, it's probably a useful overview.