This hits the nail on the head. Western companies have seen the massive ecosystem that WeChat provides via their highly effective messaging UI and belatedly rea

This hits the nail on the head. Western companies have seen the massive ecosystem that WeChat provides via their highly effective messaging UI and belatedly realize through their corporate and fiduciary duty bound value systems that there is a whole 'nother level they must aspire to. When web-based giants successfully developed and implemented private clouds they served as an aspirational beacon for CIOs to transform their internal technology roadmaps. CxO teams are now greedily eyeing the WeChat experience and saying to themselves "we can do that too!" in a similar manner. By the way, this type of thinking isn't confined to corporate executives -- WeChat is so appallingly all-encompassing that even pure decentralized plays (e.g. Urbit) use WeChat as a concrete instantiation of the type of end-user-experience to strive for, albeit in more user- and freedom- friendly manners.