It might be a good thing long term as snapchat is seen as a market leader. Facebook will react and copy features. But in time they will copy so many it will t

It might be a good thing long term as snapchat is seen as a market leader. Facebook will react and copy features. But in time they will copy so many it will take them off their primary course of gathering more information for the user ad segment program. Snapchat can offer things facebook can't like privacy and trust that will become increasely important if snapchat can change the conversation through features it will put facebook in a difficult position.