You first have to explain how programmers are different from any other profession, and how the law of supply/demand strangely fails here. Personally, I consider

You first have to explain how programmers are different from any other profession, and how the law of supply/demand strangely fails here. Personally, I consider income, working conditions and project type. I'll apply if you offer a Wall St. salary, or let me work remotely, or are working on something I think is super cool. Offering $10K more than my current salary for the same job is not worth my time. What are you offering? My friend is trying to hire some devs for her big bank. They offer ~$50K more, but the work environment is HELL and the projects are mind-numbingly boring (back office). They can't find any competent devs. He said they hired an ex-MSFT and ex-GOOG once, but both quit within a week.