> I'm not really sure why they are fighting that hard for the branding, since they are considering pitching it anyhow. Because the moment you stop protecting t

> I'm not really sure why they are fighting that hard for the branding, since they are considering pitching it anyhow. Because the moment you stop protecting the trademark, it becomes worthless. So long as you're only considering letting it go, you really should protect it. Cease and Disist letters are pretty cheap to produce, and are pretty effective for their cost. My guess is you won't see them litigating a whole lot to protect it until they decide whether or not they're going to keep it.