7 ms·

Ah.. this gives Think Geek's recent cease and desist more of a foundation. I was thinking that it was a one-off misfiled lawsuit, but now I can see that it is m

Ah.. this gives Think Geek's recent cease and desist more of a foundation. I was thinking that it was a one-off misfiled lawsuit, but now I can see that it is more of a full throttle front that they are going after everyone who is blurring their brand whatsoever. http://www.thinkgeek.com/blog/2010/06/officially-our-bestever-cease.html?icpg=pbfiasco http://www.thinkgeek.com/blog/2010/06/officially-our-besteve... I'm not really sure why they are fighting that hard for the branding, since they are considering pitching it anyhow. http://www.google.com/hostednews/ap/article/ALeqM5gkivmxUJg5eiM9jcs7HzKgVEXKawD9G8LGMG0 http://www.google.com/hostednews/ap/article/ALeqM5gkivmxUJg5...

deleted 16y ago
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el_chapitan 16y ago
> I'm not really sure why they are fighting that hard for the branding, since they are considering pitching it anyhow. Because the moment you stop protecting the trademark, it becomes worthless. So long as you're only considering letting it go, you really should protect it. Cease and Disist letters are pretty cheap to produce, and are pretty effective for their cost. My guess is you won't see them litigating a whole lot to protect it until they decide whether or not they're going to keep it.