Thoughts on how to find people who will pay for curation, and also convince them that paying a higher price for any given item as a "discovery fee" is something

Thoughts on how to find people who will pay for curation, and also convince them that paying a higher price for any given item as a "discovery fee" is something they want to support? Other than the obvious convenience that Amazon has delivered on, what the demise of local stores tells me is that the vast majority of the population is perfectly happy buying the default vanilla options. They aren't looking for a novel, intriguing, unexpected thing. They're happy just reading NYT Bestsellers, so if we want unique things to thrive/survive, the people who care about those things are going to have to go out of their way to support people who can deliver on that.