You are significantly overestimating. According to the ski industry itself, which tends to use a fairly generous definition that includes things such as cross-c

You are significantly overestimating. According to the ski industry itself, which tends to use a fairly generous definition that includes things such as cross-country skiing, only around 7% of Americans ski: http://www.planetski.eu/news/4090 http://www.planetski.eu/news/4090 And many of these are people who live in day-trip distance of ski areas rather than renting or owning second homes, so the proportion in that market is even lower.