I use both here and have some friends using both. Different purposes, though. We post an occasional staged "trophy" pic on Instagram and get polite, complementa

I use both here and have some friends using both. Different purposes, though. We post an occasional staged "trophy" pic on Instagram and get polite, complementary comments and likes and follows from places like restaurants we visited. It's not intimate or close at all, it's more like bragging. Snapchat is very different, however. Every day has dozens of conversations with people or groups full of silliness and poking fun. It's like being with your friends in person. I would never post a Snap of myself dancing with a hotdog, or a love portrait with one on my House of Curry shots on Instagram, or have a competition with someone posting our grocery receipts trying for a certain number, or send a cute good night sticker, but it's all normal in Snapchat. If it gets a laugh and some happy communication out of your friends it feels worth it in a way Instagram doesn't. Disclaimer: I work for Snap, but the views and opinions offered here do not necessarily represent those of any past, current, or future institution and/or employer :)