Well they're implementing an ad-blocker which seems counter-intuitive for a company built on ad revenue. The same idea applies here as well, if you force advert

Well they're implementing an ad-blocker which seems counter-intuitive for a company built on ad revenue. The same idea applies here as well, if you force advertisers to do reasonable adverts people are more likely to accept the remaining ads. Pop-unders are one of several reasons why I run an adblocker for any site I don't visit regularly.