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To clarify, this was not built by the Government of India. This is a common misconception because the entity responsible - the National Payments Corporation of
by _jgdh 9y ago
To clarify, this was not built by the Government of India. This is a common misconception because the entity responsible - the National Payments Corporation of India, sounds like an arm of the government. However, it's actually a private corporation whose shareholders are the main banks. [1] Some of those banks happen to be state owned, however.
Also, the government has not and will never give up on Income Tax. Although only an estimated 1.5% of the population pays Income Tax [2], that's still the lion's share of govt revenue. By encouraging digital payments, the govt thinks it will be able to track money better and make people less likely to dodge any tax, whether consumption or income tax.
Next, transactions on UPI are free for the time being, as mandated by the govt. But if it becomes successful, the plan is to introduce small fees ($0.01-0.06). It's likely that the customer will pay that fee, rather than the merchant, which is the opposite of what we're used to with card networks. It's possible that this will hurt UPIs popularity for small transactions. But the banks that funded the development and upkeep of this API need to see a return on investment, so they're unlikely to keep it free in perpetuity. One compromise is that the fee will only apply to P2P transactions, rather than point-of-sale transactions [3].
Why did the banks fund this then? Don't banks everywhere jealously guard their APIs and minimise interoperability? It's different in India for a couple of reasons. Firstly, India is heavily regulated. The govt issues many declarations, especially in the banking industry, that are meekly listened to. The govt encouraged the creation of a common API, and it was built. Secondly, the banks themselves want to do it. In India, payment apps are very popular because of the great UX. Most restaurants and many small vendors accept mobile payments through "wallet" apps like PayTM (partly owned by Alibaba). These apps increasingly account for most digital transactions. They're nimble because it's easy to sign up with them - unlike banks they don't need to perform KYC until the user has $200 in his wallet. The banks can see the writing on the wall - either they provide a compelling payment experience or they will be replaced. The next generation of customers might end up opening bank accounts with PayTM instead.
Here's the really interesting nugget in all of this though. We have a payment API exposed by all major banks. We're not stuck with only the substandard apps developed by banks, anyone can build one, pending approval by the banking authority (RBI). It's reported in the press that Facebook and Google have both applied for this approval [4], so we could see it integrated with WhatsApp, Messenger and Android in the near (3-9 months) future. If you can pay through WhatsApp, why take out your credit card?
[1] - http://www.thehindubusinessline.com/money-and-banking/npci-broadbases-shareholding-base-to-56-banks/article9099863.ece http://www.thehindubusinessline.com/money-and-banking/npci-b...
[2] - http://economictimes.indiatimes.com/news/economy/policy/why-income-tax-payers-in-india-are-a-small-and-shrinking-breed/articleshow/56929550.cms http://economictimes.indiatimes.com/news/economy/policy/why-...
[3] - http://gadgets.ndtv.com/internet/news/upi-payments-tax-chargeable-india-july-10-1708490 http://gadgets.ndtv.com/internet/news/upi-payments-tax-charg...
[4] - http://timesofindia.indiatimes.com/business/india-business/whatsapp-gets-nod-for-upi-payments/articleshow/59537161.cms http://timesofindia.indiatimes.com/business/india-business/w...
- sandGorgon 9y agoactually its not completely true. The banks were MADE to do it by Raghuram Rajan (the ex-director of the Reserve Bank of India) The day of UPI launch was the last day Raghuram Rajan was in office. Even today, you see news of banks trying to sidestep the UPI. For example HDFC tried to start charging UPI transactions, but was soon made to shut it down. GST tax is also a private agency - the GSTN Pvt Ltd. - but that is the structure the govt created for autonomy. The RBI in India is heavily progressive - for example the business models of Yodlee is at risk for bank data scraping, because the RBI is creating a new kind of a regulatory structure (called "Aggregator NBFC") whose only job is to hold personal financial information. The plan to start charging for UPI has been a debate inside the RBI that I have been privy to - everyone has bets on different sides of the table. My personal bet is that the govt is going to keep digital payments free for the next decade atleast. The revenue share is too less - the long term strategic gains are too high to not do otherwise. Plus, the govt is promoting digital payments in villages which were predominantly cash - this cannot happen unless digital and cash are made equally free. Anyone can integrate with UPI - you can too. Its not very hard. Facebook, Google have had licenses for a long time. Its the demand side that they are figuring out.
- _jgdh 9y ago> The banks were MADE to do it That's what I said too, read my comment once more. I only pointed out that the banks didn't resist it, because they could see that a compelling payment experience could help them fight PayTM. > Anyone can integrate with UPI - you can too That's what makes me sceptical of your expertise. My experience working in a payments startup tells me that the only way to integrate with UPI is to partner up with an existing bank. For example, Flipkart's PhonePe couldn't simply start calling UPI APIs. They use software provided by Yes Bank Limited and all payment requests were routed through Yes Bank. This is why all PhonePe users have @ybl addresses, not @phonepe. > Its the demand side that they are figuring out. I don't see what "demand-side" needs to be figured out. Everyone agrees that giving the 200M users of Android/Whatsapp the power to make payments would be desirable. What Google and Facebook must actually figure out is how to integrate with YBL or whichever bank they're partnering with and to make sure their UX is good.