Well, right, but now you've got the issue of perception. The message I got from the whole "1%" slogan was just this: That it's not even close. If I think it's

Well, right, but now you've got the issue of perception. The message I got from the whole "1%" slogan was just this: That it's not even close. If I think it's close, then what the researched observed may kick in, even if it's no where near close.