I have a foot in the engineering research, the educational research, and the business research camps. The level to which I trust the findings in business resea

I have a foot in the engineering research, the educational research, and the business research camps. The level to which I trust the findings in business research is basically this order: 1) Educational Research 2) Engineering Research 3) A guy on the corner saying 'trust me' 4) Business Research The issue is simply down to the level of trust they seem to place in their data. The data is treated as invariant and highly positivist, and their trust in experts self-reports (because they are self-reports) is staggering. You should be really cautious at an epistemic level of taking anything business researchers tell you about how people make decisions.