3 ms·

Brilliant play, I love this. Very good way to announce the Amazon purchase to Woot users, then they'll have it shipped directly from Amazon.com showing the ship

Brilliant play, I love this. Very good way to announce the Amazon purchase to Woot users, then they'll have it shipped directly from Amazon.com showing the shipping/speed/logistics boost that Woot is going to get from Amazon. And they're selling a device that lets people impulse buy ebooks at high margins to a crowd of loyal impulsive buyers. Love it. I'm guessing the Kindle device is already a loss-leader (anyone know?) at $189, but the extra $40 off is well worth the price when they're paying millions for Woot. Tactfully bringing attention to the Amazon acquisition, getting some goodwill, and showing off he benefits of the Amazon acquisition... man, I want to meet Jeff Bezos someday, my admiration for the guy keeps growing every time I see him do anything.

MichaelApproved 16y ago
Worked on me. I had no idea Amazon bought Woot before this happened.
- yellowbkpk 16y ago
  They announced it at 3:30pm Central yesterday, so you weren't too far behind. http://www.woot.com/Blog/ViewEntry.aspx?Id=13390 http://www.woot.com/Blog/ViewEntry.aspx?Id=13390
MaysonL 16y ago
They're probably getting ready to introduce a new version of the small Kindle (just did introduce a new big one), and want to clear out the old stock.
- steveklabnik 16y ago
  It's another great example of why buying Woot makes a lot of sense for Amazon; they thrive off of exactly that kind of inventory. And I'm sure Amazon doesn't mind being able to easily liquidate inventory while still making some money back... Wasn't part of the reason they also purchased Zappos because of how good the inventory system was? I thought I read that somewhere...