"Steven Sinofsky -- president of the Windows and Windows Live groups -- is making a play for the entire mobile division as well in an attempt to bring a unified

"Steven Sinofsky -- president of the Windows and Windows Live groups -- is making a play for the entire mobile division as well in an attempt to bring a unified, Windows-centric product line to market" Because that's why Windows Mobile has been shedding market share - it's not been "Windows centric" enough. I wonder how many painful years it will take before companies figure out that people don't want a Windows-family, or Apple-family, or Google-family set of devices or services. Personally, I just want to be able to pick the devices, websites and services I want and have them operate reasonably well together. That is why Android is so appealing to me. Or it would be if only they had decent media playing/syncing, which is the one thing the "device families" actually seem to do well :/