Nothing, it's a corporate identity problem. IBM has alot of organizations and many have good people who advocate developer tools and build products. Then you

Nothing, it's a corporate identity problem. IBM has alot of organizations and many have good people who advocate developer tools and build products. Then you have the dark side with marketing and global services, where promises are never met and costs are beyond. Someone at the top made the decision the choose IBM, right or wrong, technical or not, they chose. I've been on both sides, and yeah 6 years in IBM global services watching the wheels spin. I've had technical decisions yanked from under me because my CTO was convinced by IBM marketing it was wrong after they failed proof of concepts. Companies have too many choices to build tech and as a developer, advocate or whatever you know there is always a better path. Especially without an IBM product. IBM was always unique, could sell you sfw, hdw, hosting, resources, and finance the whole thing. Some business as leaders never really adapt to change because management is stupid (blockbuster, radio shack, blackberry, etc.). IBM had so many chances to compete with Amazon and they failed. Watson is no more than a deflection in the marketplace that masks the real problems from within.