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So, how did they convert all those sites over to wayfair.com without losing a lot of Google link juice?
by triangleman 9y ago
So, how did they convert all those sites over to wayfair.com without losing a lot of Google link juice?
- werber 9y agohttp://www.businessinsider.com/the-story-behind-wayfair-2014-10 http://www.businessinsider.com/the-story-behind-wayfair-2014... I don't know how they paired it down and maintained their google magic, but their sister sites (AllModern, Joss&Main, etc) work pretty seamlessly with Wayfair
- inthewoods 9y agoI actually had a chance to ask one of the co-founders about this very subject as I was working on a similar, albeit it much smaller, problem. Their approach: suck it up and take it. Literally, they did almost nothing special and followed standard techniques. The result was a dip in search results and revenue, but that was expected and part of their plan for moving to a single brand.
- deleted 9y ago[deleted]