For people who rely on cold outreach, you'd expect something like maybe a 1% response rate, and only a portion of those would close. So if you want to stick wit

For people who rely on cold outreach, you'd expect something like maybe a 1% response rate, and only a portion of those would close. So if you want to stick with cold outreach, you should be contacting lists of 1,000 or more people. If you can offer to show up in person, it can improve your close rate, but I would not go door to door for the initial contact. FWIW I don't think 100% cold outreach is going to be an efficient use of your time at this point. Responding to job ads or going on Upwork to send in proposals will be more efficient if you just want projects or things to put in your portfolio. >The big plus we can provide is that by having a vet onboard (my gf) we can write out the content for them. So they can tell us "we have a behaviorist and we provide this and that service" and from that we can explain and illustrate what this means, with no additional work on their side. The other thing to think about might be how you can provide value to their existing patients and get them to come in more often for appointments and to get highly profitable treatments like flea/tick stuff, fungus creams, and regular shots. It's not just new customers but getting more from their existing customers with less administrative overhead.