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Classic example of starting with a solution and looking for a problem. Consider going to another set of potential customers with no product at all and just int
by IanDrake 9y ago
Classic example of starting with a solution and looking for a problem.
Consider going to another set of potential customers with no product at all and just interview them. It's much easier to get their time if you're not selling them something.
Ask what their business problems are. These could range from annoyances to serious revenue issues. Ask them how much it would be worth to make the problem go away.
Once you've gathered this information from several potential customers, find commonality and figure out a solution.
Then, without building the solution, pitch it back to them and ask for them to sign up. If enough say yes, then you have something worth building.
Consider getting the book Four Steps to the Epiphany.