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> women were actually already consumers But what about extra discretionary income which would stimulate extra demand (another car, another vacation, another ga
by RestlessMind 9y ago
> women were actually already consumers
But what about extra discretionary income which would stimulate extra demand (another car, another vacation, another gadget, home services now that both partners are working)?
- shados 9y agoA lot of the extra income is just going to housing.
- matt_wulfeck 9y agoAnd student loans, car loans, and credit cards.
- randomdata 9y agoIt appears that the additional income coming into the household largely went into the existing costs that the household already had. For instance, shelter. If every home only has one earner, shelter costs can only rise to the maximum a single earner can pay. But once households started having two incomes, the the second income helped place higher bids on securing a place to live and eventually you get to the point where you cannot live somewhere without having two incomes. In some cities today, we are reaching the point where you need three incomes (see: the robot).