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> Wayfair: The home goods e-commerce company was profitable from its first month of operation because they skipped brand advertising and bought up hundreds of d
by ssharp 9y ago
> Wayfair: The home goods e-commerce company was profitable from its first month of operation because they skipped brand advertising and bought up hundreds of domain names that were exact matches for common search terms.
I remember buying a TV stand from TVStands.com about a decade ago.
- triangleman 9y agoSo, how did they convert all those sites over to wayfair.com without losing a lot of Google link juice?
- werber 9y agohttp://www.businessinsider.com/the-story-behind-wayfair-2014-10 http://www.businessinsider.com/the-story-behind-wayfair-2014... I don't know how they paired it down and maintained their google magic, but their sister sites (AllModern, Joss&Main, etc) work pretty seamlessly with Wayfair
- inthewoods 9y agoI actually had a chance to ask one of the co-founders about this very subject as I was working on a similar, albeit it much smaller, problem. Their approach: suck it up and take it. Literally, they did almost nothing special and followed standard techniques. The result was a dip in search results and revenue, but that was expected and part of their plan for moving to a single brand.
- deleted 9y ago[deleted]
- inthewoods 9y agoThe Wayfair founders also had made millions on selling their internet services firm to a company called iXL years before - so they had the money to fund the venture.
- replicatorblog 9y agoGood point. There's a bit of a continuum at work here. There's the true "Pull yourself up by the bootstraps" story and some "Friends & Family helped" tales. Even though they made some money, I don't think they invested any more than what would be considered a modest seed—think hundreds of thousands of dollars. Considering how many can't build a big business with tens of millions in funding, they seem worth studying.