> Insurance companies, largely offer the same products and "differentiate" on customer service. UK market, so somewhat different. A large proportion of our in

> Insurance companies, largely offer the same products and "differentiate" on customer service. UK market, so somewhat different. A large proportion of our insurance sales go through various comparison websites who are the new "zero value add" broker. This leads to a large number of decisions being largely price based. I have no idea whether this transition occurred in the states?