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I think you should have driven out to them, rather than trying todo everything "efficiently": waiting for emails, calling on the phone. If there were 100 veteri
by moron4hire 9y ago
I think you should have driven out to them, rather than trying todo everything "efficiently": waiting for emails, calling on the phone. If there were 100 veterinarians in a 200km radius, you could have visited them all.
Yes, it would have been hard work. But that's kind of the reason why nobody else has done it. Easy money is a lottery game. You want success on your schedule you have to pound pavement and do the hard work that other people are too lazy to do.
The value of talking to people in person is that you learn significantly more about their problems and what they want. You can see whether or not they are lying about their interest in the product. You can see their environment and infer new information. It's also a lot harder for people to say no to your face, or to stop a conversation in person. So you're likely to just plain have a longer conversation, which usually means you're getting more information.
Case in point: my wife writes sci-fi novels. We sell them on Amazon, and they do okay there. But we do significantly better at book fairs. At a book fair, if you see a nerdy girl wearing a Dr. Who t-shirt carrying a tote bag that is already half-full of books, you've got a pretty good idea that she'd probably be interested in your time-travel book about a strong female character and you can be pretty sure she's willing to buy. All without any tracking cookies. All without any alignment analysis algorithms. No freely handing over monetizable data to Facebook, et al.
Being in the Amazon bookstore, you have to compete against literally millions of books. At the book fair, it's probably less than 100. You can't catch people's attention as they go by online, but you can call out to people at the fair. And you can't be sure the people you're contacting online are even in the market--they likely are not. But people go to book fairs because they specifically want to browse and buy something new and unique.
Physically put yourself in the places where people are willing to take chances on new products.