Anecdotally, cost was a significant factor for me. I've been looking to purchase a headset ever since I had an opportunity to demo one a year ago, but $600 was

Anecdotally, cost was a significant factor for me. I've been looking to purchase a headset ever since I had an opportunity to demo one a year ago, but $600 was a bit too steep for something that I likely wouldn't use for anything other than playing games (unlike a PC, which I use for much more than that). $400 though (the current price thanks to the summer sale) was enough to make me pull the trigger. I also noticed a huge surge in the level of activity from new Rift owners on the /r/oculus subreddit after the sale started, and many there are reporting that the headset is sold out in a lot of stores, so I'm pretty sure I'm not alone here.