The key to success is to follow-up on cold calls. The first call is to establish the relationship and let them know who you are as well as you learning more abo

The key to success is to follow-up on cold calls. The first call is to establish the relationship and let them know who you are as well as you learning more about them. Figure out how you can help them (potentially for free) to build that trust. It's our human nature to be skeptical about being approached and we immediately go into self-defense mode.