I came here to write a similar comment about the South African film and commercial industry. My SO works at one of the more well known production companies that

I came here to write a similar comment about the South African film and commercial industry. My SO works at one of the more well known production companies that does a lot of US pharma adverts and the first thing I thought was, "Oh but this has been going on for ever in their industry" when I started reading the article. They are a small company of 10 people. Each time they successfully win a job, they send out a call to their freelancers, who in turn respond with a yes/no, and build this temporary team for that specific job. Quite honestly it seems to work really well, but that might be due to the nature of the business and the product/service [1]. Their office is actually two floors. One floor is completely empty, and they have a lot of open desks in the main office. So when they running a few jobs in parallel it fills up with all their temporary freelancers. In winter (now) the one floor is completely empty. [1] That seems to be the only thing that works really well. The rest looks like a inefficient cluster fuck.