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How do they market it to a tech audience who presumably see through this sort of thing due to a technical understanding of the subject matter?
by shostack 9y ago
How do they market it to a tech audience who presumably see through this sort of thing due to a technical understanding of the subject matter?
- pgodzin 9y agoFor me, Watson Health is actually working on a lot of interesting work in the healthcare space that will eventually lead to improvement in care and outcomes. And hospitals are exactly the kind of clients that IBM handles well - complicated data requirements, government regulations, etc. It's a very difficult, and often frustrating, space to get into.
- saghm 9y agoFrom other responses in this thread, it sounds like they don't, but instead sell it to the executives who make purchasing decisions.