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"IBM DAD"? :) More seriously, do you think Microsoft would have been more honest if they'd called Windows "Microsoft Graphical Multitasking Operating System"?

"IBM DAD"? :) More seriously, do you think Microsoft would have been more honest if they'd called Windows "Microsoft Graphical Multitasking Operating System"? Or if BMW had gone with "BMW Better Performance And A Cooler Badge But It'll Cost You" instead of "BMW M"? Brand names exist for a reason.

RRWagner 9y ago
Why not just call it "Watson Systems"?
- komali2 9y ago
  Stop, I'm getting fucking flashbacks to our early product design meetings.
  - moccachino 9y ago
    You have more interesting meetings than I have..
- chongli 9y ago
  Because IBM markets to CEOs, not IT staff. They want their customers excitedly talking about Jeopardy-winning, superhuman AI at the dinner table. Technical people won't do that.