You're missing something really fundamental here - You are visiting this site with a dispassionate eye of an observer. The usual demographic visiting a travel

You're missing something really fundamental here - You are visiting this site with a dispassionate eye of an observer. The usual demographic visiting a travel site is a lot more invested in actually finding a travel deal that works for them. Let's take an extreme example - say you were thirsty for water right now. Would you take a "cold enough" bottle of water or would you wait for the perfectly ice-cold bottle of flavored water with brain boosting ions? The average visitor who goes to a website to transact is like the thirsty you. They are willing to overlook the "cold enough-ness" of the water as it were because they need their thirst sated. We aren't special because we are users of Hacker News. We are special because we are seeing the website from the vantage point of a bystander.