We already have solutions for dramatically more effective conditioning of indoors. Simply do other effective things to cool the indoors. Modern insulated whole-

We already have solutions for dramatically more effective conditioning of indoors. Simply do other effective things to cool the indoors. Modern insulated whole-house fans like Airscape, exterior shades, etc. see http://www.treehugger.com/sustainable-product-design/10-overlooked-low-tech-ways-of-keeping-your-home-cool.html http://www.treehugger.com/sustainable-product-design/10-over... The efficiency focus is itself misguided in several ways. http://freakonomics.com/podcast/how-efficient-is-energy-efficiency-a-new-freakonomics-radio-podcast/ http://freakonomics.com/podcast/how-efficient-is-energy-effi...