I totally agree! If that's the case, there is a wonderful market opportunity here. People shouldn't be made to grudgingly put up with options they don't like -

I totally agree! If that's the case, there is a wonderful market opportunity here. People shouldn't be made to grudgingly put up with options they don't like - that's entirely why we have competition. Maybe we'd find that the market is inefficient, which is why this website thrives despite its user interface (if we take as axiomatic that the user interface is really unenjoyable for most users). However, I'd happily bet that this is actually not the case, and that most users not only put up with it, they don't notice it. I'll note (as a purely dialectic matter) that I do not agree with the idea that people can simultaneously dislike something and not be willing to spend money to enjoy it more, given that there are more enjoyable alternatives of the same utility and the users can afford it.