If you don't get sued, who cares? :) That aside, I would go for it. As gizmodo article said, the patent covers what is essentially web-style advertising in a b

If you don't get sued, who cares? :) That aside, I would go for it. As gizmodo article said, the patent covers what is essentially web-style advertising in a book. Nothing about it is mind-boggling, earth-shaking, or otherwise patentable [i.e., no reason to sue]. Even if there was reason, you could implement it in a method that is entirely outside the umbrella of the patent. As for the idea itself, it's definitely not whiz-bang. However, it's workable. It's low-overhead. It's tenable for content producers and content consumers (read: an eBook turned offline webpage). Bottom-line: if you have a passion for it, just do it.