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They don't and shouldn't. Communities can't be monetized outside of ads and I've never seen that work long term. It won't make anyone rich or pay back investors
by sotojuan 9y ago
They don't and shouldn't. Communities can't be monetized outside of ads and I've never seen that work long term. It won't make anyone rich or pay back investors either. At most it'll cover server costs.
A common problem is that communities where you can say whatever (after moderation of course) will say things advertisers don't want next to their ads. An extreme example is 4chan, but another one is YouTube. A lot of advertisers pulled out of YouTube because their ads appeared before a video of someone making a racist joke[1].
[1] In YouTube's case it mostly hurt content creators, not Google.
- llccbb 9y agoStackOverflow has monetized their community by providing a best-in-class service the community needs/uses (jobs).
- seanwilson 9y ago> A common problem is that communities where you can say whatever (after moderation of course) will say things advertisers don't want next to their ads I wonder if this is just something old fashioned ad companies will have to grow out of. Internet advertising isn't like e.g. advertising on TV before hand chosen shows.