But there is really no waste when they sell out 100% of the seats. If people no-show the seat is paid for. The airlines are trying to make it sounds like they

But there is really no waste when they sell out 100% of the seats. If people no-show the seat is paid for. The airlines are trying to make it sounds like they are just trying to reach 100% capacity but in reality they are trying to arbitrage the fact that a few people buy non-refundable tickets and don't show up.