Snapchat constantly surprises people with its updates. AR filters and the new map are really nice refinements to its product. Instagram hasn't show ANY innovati

Snapchat constantly surprises people with its updates. AR filters and the new map are really nice refinements to its product. Instagram hasn't show ANY innovation here, and they consistently get accused of copying. I think the net result of that is Snapchat seems cooler and fresher to the 18-24 segment which is exactly their metric for success. Instagram won't "lose" but neither will Snapchat